Start by clearly defining the problems you need to solve rather than being captivated by AI capabilities. This approach ensures your AI initiatives address genuine needs instead of implementing technology for its own sake.

Focus on what you're truly trying to accomplish. AI solutions should address fundamental jobs rather than merely automating existing processes. This means deeply understanding the progress you're trying to make in specific circumstances.

Envision the perfect version of how work should be done. By clearly defining this ideal end state, you can better identify where AI can help bridge the gap between current reality and that perfect version. This aspirational thinking helps avoid simply digitalising broken processes.